Guy is an innovation and design leader with a Master’s degree in Product Development, business administration . Currently, he leads the innovation team at Boplan, a manufacturer of safety solutions for industrial environments. His expertise combines design thinking, product and business strategy.

Previously, he held senior roles at Barco, where he advised leadership on design-driven innovation. Guy has experience in guiding cross-functional teams from concept to market. He focuses on sustainable product development and business transformation.

He regularly leads design workshops for executives and creative teams. His work bridges creativity, technology, and business strategy. With White Space Strategy, he is helping companies explore untapped innovation opportunities.